Social Media an indispensable channel in mass communications

Social media is important across the board, for both the private industry as well as public institutions. It is essential in forging long-lasting relationships with clients and the general public. This issue was addressed during two, back-to-back seminars organised recently by the Malta Communications Authority. These seminars were targeted at public institutions and the private sector respectively and were delivered by two key experts on the subject, Antoine Mallia and John Shewell