2014: MCA Business Perceptions Survey - Electronic Communications - Medium & Large Businesses
The MCA has today published more results of a survey it carried out with the business community between November and December 2014. The results capture more qualitative information on medium to large sized businesses and investigate the use of high quality data services. In order to achieve this, the sample size of the 10 - 49 and 50+ employee categories was boosted.
Results show that mobile phone usage by medium & large sized businesses increased by 7 percentage points and 13 percentage points respectively when compared to a similar survey carried out in 2012. The survey also shows that 50% of medium and 43% of large sized businesses procure their telecom services as a bundle. 70% of large sized businesses with a bundle have a triple play subscription comprising fixed, mobile and broadband Internet.
Moreover, circa 43% of large sized businesses with a bundle package spend more than €1,000 a month on the bundle subscription. 42% of medium sized businesses spend more than €500 a month on the bundle subscription. The majority of total businesses (68%) with a bundle spend less than €100 a month. It is therefore evident that medium to large sized businesses spend more on their bundle subscription.
The survey shows that expenditure patterns are also higher when medium to large sized businesses procure telecom services as a standalone. Price level perceptions are however more or less the same as those registered for total businesses.
In comparison to total businesses, medium to large sized businesses are more likely to have specific service level agreements with their telecom operators. Results also suggest that medium to large sized businesses have slightly more bargaining power to discuss terms and conditions and prices with the operator than the rest of the businesses.
In terms of satisfaction levels the survey shows that medium and large sized businesses are as much satisfied as total businesses when it comes to fixed telephony services. Medium and large sized businesses are however slightly less satisfied with the mobile and Internet services they receive when compared to total businesses.
The survey also shows that 18% of medium to large sized businesses use other data services, representing a slight drop from 22% reported in 2012. 35% of those claiming to be using other data services fall within the wholesale, retail & transport category. 27% fall within the business services sector. Another 12% fall within the tourism & hospitality sector. 58% of businesses using other data services have more than 50 employees. The rest employ between 10 - 49 employees.
View Survey Results