2013: MCA Consumer Perceptions Survey - Bundles

Between August and October 2013, the MCA commissioned a survey to gauge consumer sentiment on bundled offerings, in particular their perceptions on the general quality of service and prices. This is the first time that a survey on bundled offers was undertaken.

Here are some of the main findings:

Results from the consumer perception survey on Bundles show that 80% of households with a bundle service have opted for this arrangement because it offers them a better overall price. Additionally, 26% of households say they opted for the bundle because of the convenience of receiving one bill. Internet is considered to be the most important service for households when selecting their bundle, followed by TV and Fixed Telephony. 50% of all households have a mobile telephony package forming part of the bundle, 75% of which claim to be attracted to the mobile offers provided as part of the bundle.

70% of households with a bundle offer are satisfied or highly satisfied with the service they receive. Of those that are not quite satisfied, 40% cite frequent disconnections, 26% claim that the service is not comprehensive and 18% mention billing issues. Furthermore 43% of those that are not quite satisfied consider changing their bundle provider.  64% of households that did in fact switch claim the process to be easy.  42% of households with a bundle service spend more than €40 a month. 58% perceive the cost of their bundle to be reasonable, whilst 38% say it is expensive. Interestingly, households would still prefer to switch to another operator offering a similar bundle (74%) than switch to individual services (69%) should the price of the bundle increase by 10%.

View Survey Results