For the first time this year, the Malta Communications Authority has decided to open the Best Social Media Campaign Category in the eBusiness Awards 2016 to public voting. This is a category that, by its very nature, entails social engagement and indeed, public voting will be a realistic measure of the effectiveness of these campaigns.
The Best Social Media Campaign Category (50% people’s choice) aims to reward the campaign that best managed to exploit this ripe marketing platform. The Adjudication Committee has already selected itspreferred campaign out of the finalists, now it is up to the public to decide the winner. The four finalists in this category are:-
- New York Best – developed by Anchovy
- Go @ L-Istrina – developed by BPC
- Kinnie (Simonds Farsons Cisk Ltd) – developed by BPC
- ICON – Consumers’ use of Social Media in Malta 2016
The public is encouraged to cast their vote until noon on 6th February 2017. Anyone can cast a vote by visiting the MCA eBusiness Awards website on http://ebusinessawards.mca.org.mt/social-media-public-voting.
By entering an email address, anyone casting a vote also enters a draw to win 2 tickets to the event. The winner will be randomly selected from all the email addresses submitted.
The MCA would like to publicly thank Melita and GO for their financial support.