Event Details : 12th eCommerce Forum

Event Description

Today’s consumers are ever-more digitally competent. This, coupled with the wide availability of devices and multiple channels is providing retailers with several different ways of engaging with these customers. Retailers need to understand that developing the right online presence helps to nurture various opportunities that can lead to increased sales and business prospects. To this end, following the launch of the National eCommerce Strategy in 2014, the MCA has embarked on a number of initiatives that are aimed at helping operators within various industries understand the online environment, as well as the potential this has to offer.

Join us at the 12th MCA eCommerce Forum, which will take place on Tuesday, 22 March 2016 at Le Meridien Hotel in St. Julian’s.

We will be reviewing the eCommerce Strategy, analysing the adoption of eCommerce by the Crafts sector and presenting guidelines on how to optimise the online customer experience. A panel discussion with various experts in the industry will follow.



Breakfast & Registration


Welcome Address

National eCommerce Strategy (2014-2020). A year on...
Mr Steve Agius, Chief of Information Management & Development
Malta Communications Authority 


Adoption of eCommerce by the crafts sector

Ms Caroline Pavia Sciortino
Grant Thornton

Mr Hadrian Sammut
Head of Advisory Services
Imovo Ltd 


Designing the user journey for online advertising

Dr Franco Curmi
Lecturer, Marketing Department, FEMA
University of Malta 


Panel Discussion

This panel discussion will address the following questions:
1. How important is it for today's retailers to have an effective online presence?
2. Is the Maltese delivery and logistics sector responding to the increasing demands and opportunities that eCommerce presents?
3. Today's consumers are changing the way they research and buy products and therefore, understanding the customer journey is becoming a challange for retailers. How can retailers effectively respond to the changing needs of their customers?

Speakers include:
Mr Steve Agius, Chief of Information Management & Development, MCA
Mr Hadrian Sammut, Head of Advisory Services, Imovo Ltd
Dr Franco Curmi, Lecturer, Marketing Department, FEMA
Mr Mark Vella, Chief Commercial Officer, MaltaPost. 


11:00 End

Register online by Thursday 17th March 2016.

Registration is free of charge and is on a first-come-first-served basis. Complimentary parking is available in the underground parking facing Balluta, subject to availability on the day.

The forum is open to the general public.
Businesses, entrepreneurs and students are encouraged to attend!

Event is closed for booking.

Complimentary parking is available in the underground parking facing Balluta, subject to availability on the day. 

Le Meridien
Balluta Bay
St. Julians, STJ02
Cancellation Policy

Should you wish to cancel your participation, please send an email to events@mca.org.mt by no later than Friday, 18 March 2016

Event Details
Free Event
Tuesday, 22nd March 2016
Seats Available:
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